Expertise: Campaign strategy, Communications, Policy change, Public opinion polling
Allan Gregg is one of Canada’s most recognized and respected senior research professionals and social commentators.
From 1979 through 1993 Gregg was known as the official pollster of the Progressive Conservative Party and participated in over 50 central election campaigns on three continents. In 1995, he co-founded The Strategic Counsel, a research partnership he left in 2007. That year, he set out on his own to form Allan Gregg Strategies, offering high-end, value added, research-based consulting and communications advice to private and public sector clients. At the same time, he returned to roots and assumed the position of Chairman of Harris/Decima, a company he founded almost 30 years earlier that has recently merged with the fastest growing research firm in the world. Allan is a pioneer in the integration of consulting, public-opinion research, public affairs and communications. He not only has an intimate knowledge of the dynamics of policy-making but also a deep understanding of cultural change and the communications processes necessary to forge a public consensus around government and business initiatives. Much sought after for his analysis and as a public speaker, he is widely published and quoted. He is a frequent contributor to newspapers and magazines and for over 20 years has offered his views on analysis and insights on CBC’s At Issue Panel and as the host of TVO’s Allan Gregg: In Conversation With.
Allan is also an entrepreneur with diverse interests. He was one of the founding shareholders of Canada’s children’s network, YTV, the Chairman of Toronto Film Festival, past Chair of the Walrus Foundation and has executive produced documentary television as well as recordings by Canadian artists such as The Tragically Hip, The Watchmen and Big Wreck. Corporately, he serves on General Motors of Canada’s Advisory Board and the Board of the MacEachen Institute. In 2012 he was named as an Adjunct Professor in the Arthur Kroeger College at Carleton University and was inducted in the Canadian Marketing Hall of Legends.