Building a Volunteer Base: How to Organize the Grassroots to Win Campaigns and Causes - Broadbent Institute

Facilitator: Natalie Cone, Grassroots Associate at 270 Strategies

What is grassroots organizing? What’s the value of grassroots organizing in campaigns? Where has it succeeded? This webinar will cover how to move people to action using grassroots organizing – whether it’s building an army of volunteers to take action, persuading others to support your cause, or making sure your people turn out to take action or vote for you on Election Day.

Topics will include grassroots empowerment, designing grassroots organizing programs, and challenges of running an organizing program. We’ll cover relevant case studies to illuminate the do’s and don’ts of grassroots organizing campaigns and potential impact it can have when done right. Participants will walk away with a rough sketch of a grassroots organizing program for their campaigns.