Expertise: Campaign strategy, Electoral campaigns
John Laschinger is currently a senior research director with NorthStar Research. He has served in a number of senior positions in the public, private and political sectors, including IBM Canada Limited, Dale and Company, the PC Parties of Ontario and Canada and the Government of Ontario. During his time with the Government of Ontario, John served as Assistant Deputy Minister of Tourism in the Ministry of Industry and Tourism and Acting Deputy Minister of the Ministry of Tourism and Recreation.
He has been involved extensively with the use of marketing and public opinion research over the last thirty five years and is experienced in developing strategic marketing, communications and operational plans derived from research results.
John has chaired or managed eighteen political leadership conventions at either the provincial or federal level in Canada during the last 30 years. He has also chaired or managed provincial election campaigns for the Progressive Conservative Party in Ontario, Manitoba, and Newfoundland. He has advised and provided research on countless other campaigns, including for Bernard Lord in New Brunswick. John has also served as an advisor and strategist for elections internationally, including for the British Conservative Party and the President of Kyrgyzstan. Municipally, John was the campaign manager for David Miller mayoral campaigns in 2003, and was campaign director for his successful re-election campaign in 2006. He is the campaign chair for the 2014 mayoralty campaign of Olivia Chow.
John has a B.Sc. from McGill University and M.B.A. from the University of Western Ontario, and is the co-author along with Geoffrey Stevens of a book on Canadian backroom politics "Leaders And Lesser Mortals" published by Key Porter in 1992.