Session Content
The Broadbent Institute offered a special edition of our Leadership and Training program before the kick-off of Progress Summit 2015.
We've created a dynamic program of training modules with two tracks that focussed on vital aspects of organizing in the 21st century -- community organizing and digital outreach strategies.
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Time |
Description |
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8:30 - 8:50 am |
Kick-off/Breakfast |
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8:50 - 9:15 am |
Morning motivation with Bob Master, co-chair of the Working Families Party and Director of Legislative/Political and Mobilization Activities for Communications Workers of America |
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9:15 - 9:30 am |
Introduction of Training Program |
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9:30 am - 12:00 pm |
Master Skills Training: Training Track A: Building People Power in the 21st Century (Hahrie Han) Training Track B: Digital Fundamentals * (New Organizing Institute) |
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12:00 pm |
Lunch |
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12:30 - 1:30 pm |
NationBuilder-led conversation lunch |
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1:30 - 4:00 pm |
Master Skills Training: Training Track A and B |
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4:00 - 4:30 pm |
Wrap Up |
Training Track A: Building People Power in the 21st Century (Hahrie Han)
In the past few years, we have witnessed a burgeoning of people-powered movements around the world from the Arab Spring to Idle No More, to Occupy Wall Street and the rise of the Tea Party in the U.S. All of these movements have been able to engage people in political action, but not all of those movements have been able to translate that action into the power they need to make lasting policy change. Why? Changing technologies, increasing globalization, and other economic and technological shifts have made it more complex than ever for organizations to build people power.
Through case studies and hands-on exercises, this training will lead participants through a learning experience that takes a deep dive into what it means to build power in the twenty-first century, identify core challenges organizations face in doing so, and teach models for engaging people in ways that actually build the power they need for change.
Training Track B: Digital Fundamentals * (New Organizing Institute)
The New Organizing Institute works to produce the best leaders and strongest movements of our generation to win campaigns today while also building capacity to keep winning in the next generation. NOI’s Digital Fundamentals will train participants to use online tools to maximize the impact of their efforts. Starting with an up-front presentation and followed by role-play, small group work and a larger debriefing, this training will provide hands-on skill-building and coaching. Specifically, the session will focus on developing skills in: list-building, emails, social media and developing a culture of testing.
* Please note that participants of Track B require a laptop or tablet.
About the Instructor/Host
Hahrie Han, professor of political science at Wellesley College, co-founder and co-director of the Project on Public Leadership and Action, and co-director of the Wellesley in Washington program. A specialist in the role that civic associations play in mobilizing participation in politics and policy advocacy, Han is the author How Organizations Develop Activists: Civic Associations and Leadership in the 21st Century and co-author of Groundbreakers: How Obama's 2.1 Million Activists Transformed Field Campaigns in America.
New Organizing Institute trains organizers to build and manage effective movements by integrating tried-and-true community organizing, cutting-edge digital strategy, and data-driven decision making. They provide access to revolutionary tools, technologies, and research to help campaigns reach the next level. NOI works to produce the best leaders and strongest movements of our generation. They help campaigns win today, while working to build capacity and infrastructure that will allow us to keep winning into the next generation.
The NOI track will be led by three seasoned trainers:
Julielyn Gibbons is a nationally recognized digital strategist, engagement specialist and trainer with over a decade of experience managing and working on winning projects in the nonprofit, political and business sectors. Most recently, Julielyn designed and led curriculum development and communication and political trainings for the National Education Association, the largest educational employees union in the US. Prior to the NEA, she was the Chief Engagement Officer and National Training Director at Democracy for America, excelling in program development and management, fundraising, and on-to-offline organizing. Julielyn also led the digital side of a state-wide ballot initiative in Michigan in 2008.
Erin Mazursky is the Founder and Executive Director of Rhize, a new venture that creates access to the proven strategies, skills and technologies catalytic leaders need to create the systemic change they and their communities want to see. Before starting Rhize, Erin worked at Purpose, a social enterprise that incubates and launches global social movements. There, Erin helped to lead some of Purpose’s biggest projects, most notably with the American Civil Liberties Union and CARE International, which integrated movement-building, technology and citizen advocacy to increase social impact. Prior to this, Erin worked for President Obama’s 2008 election campaign as a field organizer and went on to serve in the Obama Administration as the Youth Advisor at the U.S. Agency for International Development (USAID).
Tracy Russo is the founder of Russo Strategies, LLC, a political consulting firm that specializes in communications and advocacy for political, nonprofit and government clients. Russo previously served as part of the Obama Administration as a spokesperson and the Director of New Media at the United States Department of Justice. Tracy is well known for her ability to integrate digital strategy with all aspects of a traditional organization. She has worked with prominent non-profit organizations and foundations including the Center for American Progress, the Rockefeller Foundation, MoveOn.org and Netroots Nation. During the 2008 presidential primary, she served as the Chief Blogger and Deputy Director of Online Communications for the Edwards campaign. Russo also worked with Governor Howard Dean at the Democratic National Committee where she specialized in online outreach and engagement.
