Digital Campaigner

Position Summary and Core Expectations

The Broadbent Institute is seeking a Digital Campaigner to develop and execute comprehensive digital campaigns to help achieve the organization’s communications, advocacy and fundraising goals. Reporting to the Program Director and the Development Director,  the Digital Campaigner will work in collaboration with the fundraising, communications and campaign teams.

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Voters look left to solve affordability concerns

There is no doubt that cost of living concerns loomed large during Canada’s federal election. Historically, economic angst has been fertile ground for a standard Conservative pitch to the electorate – one that promises to end government waste and interference, lower taxes, and put money back in our pockets so that we can seek out our own path to success. That seems to have been Andrew Scheer’s play, summed up nicely in his campaign slogan “It’s time for you to get ahead”. 

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The Conservative Platform – Tax Cuts for the Affluent, Austerity for the Many

The Conservative platform put forward by Andrew Scheer delivers tax cuts for the relatively affluent, to be paid for by largely unspecified cuts to spending on social programs and public services. That is a poor deal for ordinary working families who get much more each year in program benefits like public health care and post-secondary education and child benefits and public pensions than they pay for in personal income taxes.

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The Affordability Crisis and the 2019 Election

In March, the Broadbent Institute commissioned a study from Abacus Data to explore how Canadians feel about present-day affordability concerns. Highlights of its findings paints a bleak picture:  

  • 1 in 4 Canadians say that issues such as money, taxes and housing are keeping them up at night; 

  • Nearly 60 percent ranked issues tied to cost of living (wages, taxes, healthcare) as their top issues heading into the federal election; 

  • Found there was a direct correlation between household income and concern about the cost of living; and, 

  • When asked what would make a difference to make life more affordable, a majority felt that covering more under public health care such as dental, prescriptions, and home care, as well as access to decent work and wages would be most helpful. 

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