Presenter: Michal Hay

Want to better understand the value and practice of moving people to action using grassroots organizing – whether it’s building an army of volunteers to act, persuading others to support your cause, or mobilizing your supporters?

This case study covers how to recruit, empower and deploy volunteers, and in so doing develop a massive base of support for your issue or election campaign. We look at the ‘team model’ and its value, the ladder of engagement, and identifying, recruiting, and training volunteer leaders. This is a chance to explore the best way to scale your campaign, build your lists – and win!