This groundbreaking report maps out the strategies and practices that lie behind today’s most successful advocacy campaigns both in Canada and abroad. In the process, it demonstrates how and why they succeed in creating lasting change on the issues they address while so many others fail. Based on a study by authors Jason Mogus and Tom Liacas that looked at mostly U.S.-based case studies, this report now presents similar innovations in Canada by reviewing in depth case studies of eight breakthrough Canadian campaigns. The report’s goal is to transmit a model that can be learned and replicated by other campaigners for how to blend grassroots participation and organizing with disciplined central planning to win.
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