About the training
These videos were part of the Organizing to Win series by 270 Strategies. They were originally part of the Broadbent Institute's Online Leadership School, dedicated to engaging and empowering progressive organizing in Canada.
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270 Strategies outlines the four key principles of grassroots engagement and empowerment, and how to use them to recruit, retain and empower volunteers.
Structuring Grassroots Campaigns
270 Strategies outlines the snowflake model of organizing interdependent volunteers into teams and the ladder of engagement as two ways of structuring grassroots campaigns.
Why Grassroots Organizing?
270 Strategies uses the theory of change to talk about grassroots organizing. This video looks at how change happens, key practices of campaigning and organizing, and steps to plan your grassroots campaign.